LaLiga Sports TV

LaLigaSportsTV is a service on offer due to the business collaboration between the Liga Nacional de Fútbol Profesional (hereinafter, “LaLiga”) and their subsidiary, Sports Entertainment Innovation, S.L. (hereinafter, “SEI”). Due to this, the Personal Data you supply to enter, and in your case, register for LaLigaSportsTV (hereinafter, “LaLigaSportsTV” or the WEBSITE) will be processed by both entities who are jointly responsible for how it is processed.

Likewise, we inform you that to use the WEBSITE you must register using LaLiga Account, through which you will access an ecosystem created by LaLiga integrating various applications and websites, of LaLiga as well as football clubs with whom LaLiga has collaboration agreements, where each user will receive a unique identifier which means that any selection or modification of preferences the user makes in one of the applications or websites, will be realised in the rest of the LaLiga Account ecosystem.

Who is responsible for the handling of your Personal Data?

On one hand, your Personal Data will be processed by LaLiga, with Spanish Corporate tax number (NIF): G-78069762 and registered address at Calle Torrelaguna 60, 28043, Madrid, a private-law Sports Association, by virtue of the provisions laid down under Articles 12 and 41 of Law 10/1990, of 15 October, Ley del Deporte [Law on Sport], which exclusively and compulsorily comprises all Public Limited Sports Companies and Clubs taking part in official, national and professional football competitions. LaLiga is registered with number 1 in the Professional Leagues section of the Record Book of Sports Associations of the Higher Sports Council (CSD).

On the other hand, your Personal Data will also be processed by SEI, with Spanish Corporate tax number (NIF): B-88597836 and registered address at Calle Torrelaguna 60, 28043, Madrid, a limited company and subsidiary of LaLiga, whose principal business is the provision of over the top (OTT) services, in other words, broadcast services for audio, video and other content over the internet.

Contact details for the Data Protection Officer of both entities:

dpo@laliga.es

What will we do with your Personal Data?

Main purposes:

LaLiga and SEI commit to processing your personal data in accordance with appropriate established protocols and in particular for the following purposes:

Provision of the requested service:
To facilitate, manage, maintain and control the services provided on the WEBSITE. Also, LaLiga and SEI will analyse in an aggregate way the metrics obtained during the use of the services so as to collate statistics that will allow us to assess the use and the operation of the WEBSITE, improving in this way the services given and thus the user experience
Subscription for paid services:
If you request a subscription to a paid service offered on the WEBSITE, we inform you that we will process your data to be able to invoice you for said services. In relation with these services we inform you that, through the IP address of your device, we will verify that you are in Spain, as the said services are only available to those users who are located in Spain

The lawful basis for the aforementioned purposes is the

execution of the services solicited

, as regulated under the WEBSITE’s conditions of use.

Additional purposes

LaLiga and SEI may also opt to use your personal data for the additional purposes listed below:

(i)LaLiga:

LaLiga commercial communications:
So that LaLiga can send you commercial communications, through whatever medium, including electronic means of communication or equivalents (such as emails, SMS, MMS and similar services) about their activities, products, services, competitions, offers and/or promotions from LaLiga, and the clubs or affiliated private-law Sports Associations that it comprises, or competitions, offers and/or promotions realised by LaLiga in collaboration with their official partners, of which you can find out more here
www.laliga.es/patrocinadores
(hereinafter, the
“Official Partners”
), or of promotions jointly developed with third parties such as national and international television channels.
Personalised experiences and information:
So that LaLiga can send you commercial communications or show you personalised recommendations for content mentioned in the section above. For this, LaLiga will construct a detailed profile based on the information you give us. LaLiga will construct market studies and analyse your navigation habits and consumption of our services, using segmentation techniques on profiles realised by LaLiga with the object being to offer you personalised information aligned with your tastes and preferences of the content mentioned in the section above.
In this regard, we inform you that we use the publicity identifier from your device to analyse the advertisements and users to present you with personalised publicity. This may be associated with the user's personal identification information or other identifiers, such as persistent device identifiers (for example, SSAID, MAC address or IMEI), or any new advertising identifier. In the same way, with your profile and thanks to LaLiga’s DMP technology (Data Management Platform)1, we will personalise our publicity campaigns, we will create anonymous navigation profiles, we will show you advertisements that modify themselves to your preferences and we will measure the performance of the publicity campaigns.

On the other hand, thanks to the publicity identifiers, LaLiga can re-identify users who use other applications or websites of LaLiga for the purpose of discovering their preferences and tastes. The publicity identifier operates under a pseudonym and does not directly identify the user of the application and you can reset it in accordance with the information we provide in the Cookies Policy.

The legal basis for the processing of your data for the aforementioned purposes is

your express consent

. Your personal data shall be kept for these purposes as long as you do not revoke your consent.

You are entitled to withdraw your consent at any time, by following the procedure set out under the section called

“What are your rights when you give us your Personal Data?”

, without this affecting the lawfulness of the consent-based processing prior to the withdrawal.

LaLiga will be able to send you email communications related to the services you are consuming on the WEBSITE

You can object to the sending of such communications, at the moment when your data is collected, or at any other time, stating your objection to said processing or through the procedure set out in each of the commercial communications you receive.

LaLiga will be able show you on the WEBSITE information related to the services you are consuming

You can object to these types of communications, at any time, by modifying the consents that you have granted using the information that we provide in the Cookies Policy.

The legal basis for the processing of your data for the aforementioned purposes is the legitimate interest that LaLiga has to keep you informed about the service you are consuming through the WEBSITE and that could prove to be useful.

You have the right to object to the aforementioned purposes at any time following the procedure described in the section called

“What are your rights when you give us your Personal Data?”

(ii)LaLiga and SEI:

LaLiga and SEI may show you customised content on the WEBSITE,
based on the profile made for you, using simple profile segmentation techniques such as the time spent on the WEBSITE or your chosen favourite sports.

The legal basis for the processing of your data for the aforementioned purposes is the

legitimate interest

LaLiga and SEI have in adapting the content they offer you through the WEBSITE to your tastes and preferences

You have the right to object to the aforementioned uses of your data at any moment following the procedure described in the section

“What are your rights when you give us your Personal Data?”

How long do we keep your Personal Data?

LaLiga and SEI store your Personal Data unless you withdraw your consent and/or provided you do not exercise your right of erasure, objection or limitation of processing. We store your Personal Data for as long as we need it for the purposes indicated in this privacy policy, to satisfy your needs and fulfil our legal obligations.

Furthermore, we hereby inform you that once the purposes for which your data was collected have been achieved, or the aforementioned rights are exercised, LaLiga and SEI will store your Personal Data, blocking it accordingly, for a period of five (5) years, solely in order to respond to any liability that may arise. Said Personal Data will be deleted when this period expires.

Who will receive your Personal Data?

Your Personal Data will not be disclosed to third parties. However, LaLiga and SEI may disclose the Personal Data and any other user information, when it is asked to do so by public authorities implementing the duties legitimately conferred on them, according to the applicable provisions.

Likewise, some entities subcontracted by LaLiga or SEI could access the Personal Data and information, as Processors or Sub-Processors, to provide said entities with a necessary service.

On those occasions where it is necessary for the provision of a service, your information will be shared with our third-party service providers. These service providers will sign a contract that obliges them to use your Personal Data solely for the provision of the services for LaLiga and SEI, and to conform with this policy.

What are your rights when you give us your Personal Data?

We inform you that at any time you can exercise your rights of access, rectification, objection, erasure, portability and restriction of processing with LaLiga or SEI.

What are your rights as a user?

Right of access: you have the right to obtain confirmation about whether LaLiga or SEI process your Personal Data, and how to access it.
Right of Rectification: you can request both of the entities to modify or rectify incorrect Personal Data.
Right of Erasure: you can request both of the entities to erase your Personal Data.
Right of Limitation: in particular circumstances, you can request the limited processing of your Personal Data, in which case it will only be stored for the exercise of, or the defence against, claims.
Right of Objection: you can object to the processing of your data for the purposes specified. LaLiga or SEI will cease to process the data, save for compelling legitimate reasons or for the exercise of, or defence against, possible claims.
Right of Portability: If the WEBSITE allows it, you can exercise the right for the portability of your data, in a structured format, of common use and machine readable, and pass it to another entity responsible for processing.

How to exercise my rights?

By sending an email to

lopd@laliga.es

. The exercising of your rights will be totally free.

Moreover, you can revoke the consent granted and object to the processing of your data on the basis of legitimate interest, at any time; following the procedure established in each one of the communications you receive from LaLiga; through the Subscription Centre that can be found in the menu of the WEBSITE or in your profile or in accordance with the instructions we provide in the Cookies Policy.

The objection to a specific additional purpose or the revocation of the consents granted, will not affect the use you make of the WEBSITE, or the lawfulness of the processing before the objection or revocation of the consent.

Likewise, if you consider that you have not received satisfaction in the exercising of your rights, or if you disagree with the processing carried out with your Personal Data, or if you want to access the essential aspects of the co-responsibility agreement signed between the entities, you can contact the Data Protection Officer at the following email address

dpo@laliga.es

or present a claim with the Agencia Española de Protección de Datos on their website

www.agpd.es

Are there any kinds of limitations?

LaLiga and SEI inform you that to use, and in your case, register on the WEBSITE, you should be aged 14 and over, and 18 and over to access paid services offered through the WEBSITE.

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Language: English