PRIVACY POLICY

LaLigaSportsTV is a service that is provided as a result of the business collaboration between La Liga Nacional de Fútbol Profesional (hereinafter, “LaLiga”) and its subsidiary, Digital & Sports Innovation, S.L. (hereinafter, “DSI”). Therefore, the personal data that you provide to access and, where relevant, sign up to LaLigaSportsTV (hereinafter, “LaLigaSportsTV” or the “Platform”) will be processed by both entities as joint data controllers.

To use the Platform (mobile app, web and smart TV) you must register with the LaLiga Ecosystem, through which you access an environment created by LaLiga, composed of several applications and websites, belonging to both LaLiga and the affiliated football clubs with which LaLiga has collaboration agreements, where, by means of a common registration implemented by LaLiga for said assets (LaLiga Single Sign-On), each user receives a unique identifier such that any selection or modification of preferences or request for erasure made on one of the applications or websites which form part of the ecosystem will affect the rest of the LaLiga Ecosystem environment and the entities which it comprises.

Who is the data controller for your personal data?

On the one hand, your personal data will be processed by LaLiga, with tax identification no. (NIF): G-78069762 and registered offices at Calle Torrelaguna 60, 28043, Madrid, which is a private sports association, in accordance with the provisions of Articles 12 and 41 of the Sports Act 10/1990 of 15th October, that is exclusively and compulsorily made up of all the public limited sports companies and clubs that participate in official professional football competitions at the state level. LaLiga is registered under number 1 in the Professional Leagues section of the National Sports Council’s Sports Associations Register.

On the other hand, your personal data will be processed by DSI, with tax identification no. (NIF): B-05.421.821 and registered offices at Calle Torrelaguna 60, 28043, Madrid, which is a limited company, a subsidiary of LaLiga, whose purpose is to provide services for the development and exploitation of products of a digital and technological nature and which operates and manages the application called LaLiga Sports TV.

The Data Protection Officer for both entities: dpo@laliga.es

Where do we get your personal data from?

LaLiga and DSI will process the data you provide through the registration form (username and email address are required, and country and favourite sport - if football is chosen, the favourite team is also requested - are optional), data that you provide when you request paid subscriptions (first name, surname(s), type of credit or debit card, card number, month of expiry, CVV, name on the card, country, address, city and postcode) and other data inferred from your use and activity on the Platform (registered user ID; device ID; advertising ID or mobile advertising ID - MAID; identifier for the provider of the service provided through the Game, LaLiga - IDFV - which identifies your device in order to track your activity on LaLiga Ecosystem apps; identifier for advertisers - IDFA - which identifies your device in order to track your activity between LaLiga Ecosystem apps and third-party apps; operating system; device model and telemetry, for example, when you click on particular content or how long you stay on the asset are also logged) as well as your interactions with the communications that we send via push notification, in-app or email, where relevant (for example, clicking on the content of a communication sent).

Likewise, in the event that you are the user of another asset for which LaLiga is the controller or in which LaLiga acts as joint controller of the data and which forms part of the LaLiga Ecosystem, in the Platform LaLiga may process the aforementioned personal data, whether declared or inferred in said assets.

Finally, we inform you that in the iOS version of the Platform, Apple will ask your permission for the use of the advertising identifier of your device (“IDFA”) by LaLiga for any of the purposes which may require it, in accordance with the section Why do we process your personal data? of this privacy policy .

Importing data from social media

We would like to inform you that you will be able to use the social media profiles you have to sign up to or access the LaLiga Ecosystem, as well as to share with LaLiga additional information on your social media profiles.

Data shared through Facebook:

• Name and profile photo (required to sign up. However, we hereby inform you that LaLiga does not process your profile photo)
• Email address (optional)
• Birthday (optional)
• Bio posts (optional. Your public and private bio posts, including photos and videos, information on the places tagged in them and the kinds of reactions they got).
• Gender (optional)
• Page likes (optional)
• Current city (optional)

Data shared through Google:

• First name and surname(s) (required to sign up)
• Email address (required to sign up)

Data shared via Apple:

• Apple ID or email address (Required to register)
• Name (Required to register)

In this regard, we would like to inform you that LaLiga is not responsible for the legal alignment of the social media that you use for the aforementioned purposes. This is why we recommend that you review the conditions of use and privacy policy of the social media that you are going to use for said purposes so that you can verify that the processing carried out on your personal data is in line with your expectations of privacy and applicable data protection regulations.

Once the data has been imported and incorporated into your registered user account, your data will be included in the LaLiga Ecosystem and processed by LaLiga for the purposes described in this Privacy Policy.

Why do we process your personal data?

LaLiga and DSI:

Both LaLiga and DSI undertake to process your personal data in accordance with the provisions of applicable regulations and, specifically, for the following purposes:

• / Platform registration and access: We hereby inform you that the personal data you provide when signing up will be processed by LaLiga and DSI in order to facilitate your registration and access to the Platform. Likewise, LaLiga will use your data to give you access to the rest of the LaLiga Ecosystem assets. Specifically, LaLiga and DSI will use the following personal data for this purpose:
  • Email (required): needed to sign up and access the Platform.
  • Username (required): used to identify the user inside the Platform.
  • Favourite sport and if football is chosen, favourite team: used to customise the user's display panel.
  • Country: used to show the Platform's sponsors in the selected country (the Platform's sponsors in America are not the same as the sponsors in Europe).
  In this regard, LaLiga uses Microsoft's cloud services (Azure) for managing and hosting your personal data. Your personal data will be transferred outside the European Economic Area, specifically to the United States, because of this service. Similarly, LaLiga uses the services of a third party provider (RP Solutions, Inc.) to verify the validity of the email address provided to LaLiga to sign up to the Platform; this also involves an international transfer, in this case of the email address provided, to the United States. This is a country in which an equivalent level of protection to that of the European Economic Area is not guaranteed. Consequently, LaLiga has signed standard contractual terms adopted by the European Commission with said service providers pursuant to the provisions of Art. 46.2 c) of the General Data Protection Regulation, including additional guarantees and obligations addressed to these providers for as much security and transparency as possible. The content of the standard contractual terms is available on request through lopd@laliga.es.
• / Attending to queries: we hereby inform you that LaLiga and DSI may process your personal data concerning your email, telephone number (mobile and landline) and other data that you provide in order to manage any requests you make to us over the phone or WhatsApp, or by email or chat on the Platform about its operation, answer questions, receive suggestions and/or resolve incidents in order to respond to you.

The legal basis for the aforementioned purposes is that the processing is necessary for the execution of a contract in which the interested party is a party by virtue of the provisions of art. 6.1 b) of the General Data Protection Regulation.

DSI:

• Subscribing to paid services: If you access the Platform through the website and request to subscribe to paid services, we would like to inform you that your personal data concerning your first name, surname(s), type of credit or debit card, card number, month of expiry, CVV, name on the card, country, address, city and postcode will be processed by DSI in order to manage the payment of the subscription and maintain and/or cancel it.
  
  In this regard, DSI uses the services of providers which are the only entities that will have access to your personal data so you can pay for your subscription (Adyen NV) and the management of the subscription (Zuora Inc.), which will process the payment data in accordance with the payment card industry data security standard (PCI-DSS 2.0).
  
  Finally, we would like to inform you that DSI will process your device's IP address to verify that you are in Spain, since the paid subscription is only available for users who are located in said country.
  
  The services that Zuora Inc. provides to DSI involve the international transfer of your personal data (first name, surname(s), type of credit or debit card, card number, month of expiry, CVV, name on the card, country, address, city and postcode) to the United States. This is a country in which an equivalent level of protection to that of the European Economic Area is not guaranteed, however, DSI has signed standard contractual terms adopted by the European Commission with the service provider pursuant to the provisions of Art. 46.2 c) of the General Data Protection Regulation, including additional guarantees and obligations addressed to this provider for as much security and transparency as possible. The content of the standard contractual terms is available on request through lopd@laliga.es.
• / In-app notifications related to the Platform: If you access the Platform's mobile app, you will be able to receive in-app notifications relating to the Platform (for example, about changes to the privacy policy, legal notice or terms and conditions of use of the Platform, ads about new features etc.). You can stop such communications being sent at any time through the Platform’s ‘notifications centre’. These notifications are displayed only when you are inside the mobile app; DSI will use your user ID to send you the notification.

The legal basis for the aforementioned purposes is that the processing is necessary for the execution of a contract in which the interested party is a party by virtue of the provisions of art. 6.1 b) of the General Data Protection Regulation.

• - LaLiga
• / Internal reports: Likewise, LaLiga will process in aggregated form the personal data that you provided when signing up (in this case, country and favourite sport - if football is chosen also the favourite team) or social media login (in this case, birthday, gender, page likes and current city), data on the use of the Platform and other LaLiga Ecosystem assets that you use (user ID, device ID (IDFA or, where relevant, IDFV), device model, operating system and telemetry, for example, clicking on particular content or how long you stay on the asset) and lastly, the interactions with communications of any kind that you receive (for example, clicking on the content of a communication) or in communication with Platform support, for the preparation of relevant metrics and statistics that let LaLiga analyse how the Platform is used by the different user segments that are generated and the impact of its campaigns, evaluating the interest that they have generated among said segments based on the data analysed. In particular, LaLiga will carry out aggregated segmentation based on the aforementioned data, which includes:
  • Segmentation according to favourite sport and country. (e.g., 20 users from Spain have selected handball as their favourite sport).
  
  
  Use of the identifier for advertisers (“IDFA”) on iOS (Apple) devices
  
  Use of the IDFA for the “Internal reports” purpose requires the user tracking permission within Apple’s iOS operating system. In the event that the user has not given their permission for the use of the IDFA, LaLiga will not be able to carry out this purpose using the IDFA of the device.
  
  The user may accept or reject the tracking permission at any time in the iOS settings of the user’s Apple device.

The legal basis for the aforementioned purpose is that the processing is necessary to satisfy the legitimate interest of LaLiga by virtue of the provisions of art. 6.1 f) of the General Data Protection Regulation, consisting in extracting lessons learned from the information provided and obtained from users that let it improve the Platform and optimise the campaigns run based on the interest they generate among the different user groups. Before that, we would like to inform you that LaLiga has analysed the proportionality between its legitimate interest and its users’ rights and freedoms. You can request the conclusions of this analysis through lopd@laliga.es.

You have the right to object to the aforementioned purpose at any time in accordance with the procedure described in the section "What are your rights when you provide us your personal data?"

Additional purposes:

The additional purposes for which LaLiga and DSI may process your personal data are set out below:

• (i) LaLiga and DSI:
  • / LaLigaSports TV personalised recommender: LaLiga and DSI will be able to show you personalised content through a recommender on the Platform's homepage based on the profile they create on you using simple profiling techniques such as how long the Platform is used, the favourite sport chosen and the country of origin. For this purpose, LaLiga and DSI will process the personal data you provided when signing up (in this case, country and favourite sport - if football is chosen, also the favourite team) and data on the use of the Platform (user ID, device ID (IDFA or, where relevant, IDFV) to identify you, as well as telemetry obtained from clicking on particular content or how long you stay on the asset), for example.
    
    Use of the identifier for advertisers (“IDFA”) on iOS (Apple) devices
    
    Use of the IDFA for the “LaLigaSports TV personalised recommender” purpose requires the user tracking permission within Apple’s iOS operating system. In the event that the user has not given their permission for the use of the IDFA, LaLiga will not be able to carry out this purpose using the IDFA of the device.
    
    The user may accept or reject the tracking permission at any time in the iOS settings of the user’s Apple device.

The legal basis for the aforementioned purpose is that the processing is necessary to satisfy the legitimate interest of LaLiga and DSI by virtue of the provisions of art. 6.1 f) of the General Data Protection Regulation, consisting in achieving higher levels of consumption of audiovisual content by personalising the user’s homepage so they can access more interesting content quickly and easily. Before that, we would like to inform you that LaLiga and DSI have analysed the proportionality between their legitimate interest and their users’ rights and freedoms. You can request the conclusions of this analysis through mailto:lopd@laliga.es.

You have the right to object to the aforementioned purpose at any time in accordance with the procedure described in the section “What are your rights when you provide us your personal data?”

• (ii) DSI:
  • / Push notifications on the Platform's content: If you access the Platform's mobile app, you will be able to receive push notifications concerning the Platform's content through your smartphone or tablet's regular notification system (for example, alerts about new sports programmes, reminders for sporting events and competitions etc.). You can stop such communications being sent at any time through the Platform’s ‘notifications centre’ or through the settings on your smartphone or tablet. These notifications may be displayed on your device whether you are inside the mobile app or not; DSI will use your user ID to send you the notification.
    
    Likewise, we hereby inform you that DSI uses a service provided by a third party provider (salesforce.com EMEA Limited) to be able to send you these notifications; this involves an international transfer of the MAID and the IDFA to the United States. This is a country in which an equivalent level of protection to that of the European Economic Area is not guaranteed, however, LaLiga has signed standard contractual terms adopted by the European Commission with the service provider pursuant to the provisions of Art. 46.2 c) of the General Data Protection Regulation, including additional guarantees and obligations addressed to this provider for as much security and transparency as possible. The content of the standard contractual terms is available on request through lopd@laliga.es.

  The legal basis for the aforementioned purpose is that the processing is necessary to satisfy the legitimate interest of DSI by virtue of the provisions of art. 6.1 f) of the General Data Protection Regulation, consisting in achieving higher levels of consumption of audiovisual content through notifications on sporting events that can be broadcast on the Platform. Before that, we would like to inform you that DSI has analysed the proportionality between its legitimate interest and its users’ rights and freedoms. You can request the conclusions of this analysis through lopd@laliga.es.

• (iii) LaLiga:
  • / Comunicaciones comerciales LaLiga: So that LaLiga can send you commercial communications via email, push or in-app notifications, SMS or other instant messaging channels about its activities (organized competitions, campaigns, public viewings, shows or live events), products (apps, online platforms and games developed by LaLiga), services, competitions, offers, draws and/or promotions run by LaLiga, or contests, offers, draws and / or promotions run by LaLiga on products and services jointly promoted with its official sponsors, which you can consult here www.laliga.es/sponsors (hereinafter, the "Official Sponsors"), national federations or national and international television channels (hereinafter, “LaLiga products and services”).
    
    For this purpose, LaLiga will only process your email address and your user ID.
    
    Likewise, we hereby inform you that LaLiga uses a service provided by a third party provider (salesforce.com EMEA Limited) to send you commercial communications via email or SMS and commercial push notifications; this involves an international transfer of the email address and/or phone number you provided us to the United States. This is a country in which an equivalent level of protection to that of the European Economic Area is not guaranteed. Consequently, LaLiga has signed standard contractual terms adopted by the European Commission with said service provider pursuant to the provisions of Art. 46.2 c) of the General Data Protection Regulation, including additional guarantees and obligations addressed to these providers for as much security and transparency as possible. The content of the standard contractual terms is available on request through lopd@laliga.es.

The legal basis for processing your data for the aforementioned purposes is the consent you have granted for processing your data for the selected purposes under the provisions of art. 6.1 a) of the General Data Protection Regulation. Your personal data will be held for these purposes until you revoke the consent granted.

You have the right to withdraw your consent at any time following the procedure described in the “What are the user’s rights when providing us their personal data?” section, this does not affect the legality of the processing based on consent prior to its withdrawal.

• • / Preparation of simple profiles: So that LaLiga can send you segmented marketing communications via email, SMS or other instant messaging channels, about LaLiga’s product and services (for example, we will send you marketing communications about products which may be of interest to you based on your age or the province of residence you have provided in your profile).
    
    The aforementioned information is aimed at simple segments (groups of users created based on the information provided by them in their profiles) which LaLiga may prepare taking the following into consideration:
    • - Limited level of detail of the profile. LaLiga may create simple segments such as, for example, segments for women over the age of 25.
    • - Non-exhaustive profile. To create the segments, LaLiga will only process the personal data which you have provided on the current website or on other LaLiga Ecosystem assets. In particular, LaLiga will use the following personal data:
      • - Country of residence.
      • - Region or province.
      • - Age
      • - Sex.
      • - City of residence.
      • - Language
      • - Post code. .
      • - Favourite team.
      • - Favourite sport.
    • - Positive consequences for the user. LaLiga will be able to send you marketing communications that best match the profile that you have declared, avoiding marketing communications which are not desired or about content which is of little interest.

The legal basis for the aforementioned purpose is that the processing is necessary to satisfy the legitimate interest of LaLiga and DSI by virtue of the provisions of art. 6.1 f) of the General Data Protection Regulation, consisting in achieve a greater interest and return on the communications sent. Before doing so, we inform you that LaLiga has conducted a proportionality analysis between its legitimate interest and the rights and freedoms of its users, the conclusions of which can be requested from usuarios, cuyas conclusiones puedes solicitar a través de lopd@laliga.es.

You have the right to object to the aforementioned purpose at any time in accordance with the procedure described in the section “What are your rights when you provide us your personal data?”.

• • / Preparation of exhaustive profiles: LaLiga will make an exhaustive profile of you in order to offer you customised experiences, information and products by sending you marketing communications via email, SMS, or other instant messaging channels, send you personalised push or in-app notifications (provided that you have given consent for the purpose "LaLiga commercial communications") or show you banners with personalised advertising on websites, in applications or on social media about LaLiga’s product and services (for example, if we identify that you are a supporter of specific club, we will offer you personalised incentives, such as a shirt of your favourite team).
    
    Likewise, the aforementioned information will be targeted to the segments (user groups that are made according to the information obtained from them or how you use the Platform or other assets in the LaLiga Ecosystem) that we can create based on the following data sources:
    • - The information that you provided when signing up (in this case, country and favourite sport - if football is chosen, also the favourite team);
    • - Social media login (in this case, gender, city in which you reside, bio posts - information on the places tagged in them and the kinds of reactions they got - page likes);
    • - The interactions with communications or notifications you receive (for example, clicking on the content of a communication) or in communication with Platform support;
    • - Las interacciones con las comunicaciones o notificaciones que recibas (por ejemplo, hacer clic en el contenido de una comunicación) o en la comunicación con el soporte de la Plataforma;
    • - Data inferred as a result of the use and activity on the Platform (device ID, registered user ID, device model, operating system and telemetry, for example, clicking on particular content or how long you stay on the asset).
    • LaLiga will also generate said segments by taking into account the following profiling techniques:
    • Campaign optimisation: we will exclude you from advertising campaigns on draws in which you have participated, on apps you have downloaded or registered on, on products or services you have already purchased (for example, we will avoid offering you a LaLiga app if we know that you have already downloaded it)
    • Users with similar interests and preferences: thanks to the profile that LaLiga creates about you, we can send you personalised content that takes into account other profiles similar to yours (for example, if we identify that other users similar to you like eSports, we will show you advertising related to eSports).
    • User ratings: LaLiga will obtain an unknown variable from known variables provided by you or inferred of you in order to carry out an analysis of its users with the aim of identifying those with the greatest propensity for using or contracting LaLiga products, and, if applicable, offering them products and services.
    • Use of the LaLiga Data Management Platform: we hereby inform you that in the mobile version of the Platform, we can use Android and iOS advertising identifiers (MAID and IDFA) and hash-encrypted email, as well as socio-demographic information (favourite team, country and region) and the data inferred as a result of the use and activity on the Platform in order to personalise our advertising campaigns, create anonymous browsing profiles, show you ads that match your preferences and measure how advertising campaigns perform.
      
      LaLiga may offer third-party advertisers segments and audiences prepared by it with the aforementioned personal data so that said advertisers can show you personalised advertising in different ad spaces. Under no circumstances will we share your personal data to achieve this purpose.
      
      On the other hand, using the advertising identifiers on your device's operating system, LaLiga can re-identify you on other LaLiga Ecosystem websites or apps in order to have a more detailed profile on you. Advertising identifiers are pseudonymised data that does not directly identify you, but rather identifies the device you use in our ecosystem. In this regard, we would like to inform you that you can reset this identifier as follows:
      • On Android: From the device settings or Google settings, find the services section and select “Ads”. Under “Ads”, choose the “Reset advertising identifier” option.
      • On iOS: To reset your advertising identifier on iOS, open Settings and select Privacy > Advertising > Reset advertising identifier.
      If you reset the advertising identifier, LaLiga will not be able to re-identify you and, consequently, it will not be possible to trace your activity or show you information based on your preferences when you interact with LaLiga through its different apps and websites.
    Likewise, we hereby inform you that LaLiga uses a service provided by a third party provider (salesforce.com EMEA Limited) to achieve the profiling purpose, specifically as related to the use of the aforementioned Data Management Platform; this involves an international transfer of the MAID, IDFA and hash-encrypted email to the United States. This is a country in which an equivalent level of protection to that of the European Economic Area is not guaranteed, however, LaLiga has signed standard contractual terms adopted by the European Commission with the service provider pursuant to the provisions of Art. 46.2 c) of the General Data Protection Regulation, including additional guarantees and obligations addressed to this provider for as much security and transparency as possible. The content of the standard contractual terms is available on request through lopd@laliga.es.
    
    Uso del identificador para anunciantes (“IDFA”) en dispositivos iOS (Apple)
    
    Use of the identifier for advertisers (“IDFA”) on iOS (Apple) devices
    
    Use of the IDFA for the “Preparation of exhaustive profiles” purpose requires the user tracking permission within Apple’s iOS operating system. In the event that the user has not given their permission for the use of the IDFA, LaLiga will not use DMP technology for the preparation of profiles, but it may use all other profiling techniques.
    
    The user may accept or reject the tracking permission at any time in the iOS settings of the user’s Apple device.
  • / Communications from your favourite Football Team and third parties: If you authorise us to do so, LaLiga may communicate your personal data (email address and/or phone number) to the team or teams that you have chosen as your favourite when signing up to the Platform (hereinafter, “Favourite Team”) which have a .partnership agreement with LaLiga, so that your Favourite Team can send you commercial communications about its activities, products, services, competitions, offers and/or promotions via email or SMS. You can view the list of teams with which LaLiga has an agreement and with which it may share your data based on the choice you make and the consent you have given in the section “To which recipients will your personal data be communicated?”
    
    Likewise, LaLiga may directly communicate your personal data (email address, favourite team and/or phone number) to third parties so that they can send you advertising about their products and services via email or SMS. You can view the list of teams with which LaLiga has an agreement and with which it may share your data based on the consent you have given in the section “To which recipients will your personal data be communicated?”
    
    Furthermore, thanks to LaLiga’s DMP, it is possible to create target audiences with the device advertising identifier (IDFA or MAID) and hashed email, for the purpose of offering said audiences to third-party entities who may show you advertising on products and services which may be of interest to you based on your preferences. We additionally inform you that, in order to communicate said audiences to third parties, we need your prior consent to carry out an analysis of your profile, as indicated in the purpose “Preparation of exhaustive profiles” given that they are distinct but interdependent purposes.
    
    Use of the identifier for advertisers (“IDFA”) on iOS (Apple) devices
    
    El uso del IDFA para la finalidad de Use of the IDFA for the “Communications from your Favourite Football Team and third-party entities” purpose requires the user tracking permission within Apple’s iOS operating system. In the event that the user has not given their permission for the use of the IDFA, LaLiga will not use DMP technology for communicating audiences to third parties.
    
    The user may accept or reject the tracking permission at any time in the iOS settings of the user’s Apple device.

The legal basis for processing your data for the aforementioned purposes is the consent you have granted for processing your data for the selected purposes under the provisions of art. 6.1 a) of the General Data Protection Regulation. Your personal data will be held for these purposes until you revoke the consent granted.

You have the right to withdraw your consent at any time following the procedure described in the section “What are your rights when you provide us your personal data?”, this does not affect the legality of the processing based on consent prior to its withdrawal.

How long will we keep your personal data for?

The personal data which we process will be stored for such time that the purposes which motivated their collection persist and/or you do not revoke the consent which you have given, or you do not exercise your rights of erasure, objection or restriction of processing.

Likewise, LaLiga and DSI will keep your personal data, duly blocked, for the following period of time for the sole purpose of addressing any kinds of responsibilities that could arise:

• / Registering and accessing to the Platform: The data provided for registration and access in the Platform will be kept as long as you do not request the deletion of your data, this purpose persists and, once it has ended, during the limitation period of legal actions that may arise from it.
• / Attending to enquiries: The data provided for attending to enquiries will be kept as long as you do not request the deletion of your data, this purpose persists and, once it has ended, during the limitation period of legal actions that may arise from it.
• / Subscribing to paid services: The data provided for subscribing to paid services will be kept as long as you do not request the deletion of your data, this purpose persists and, once it has ended, during the limitation period of legal actions that may arise from it.
• / In-app notifications related to the Platform: The data provided for in-app notifications related to the Platform will be kept as long as you do not request the deletion of your data, this purpose persists and, once it has ended, during the limitation period of legal actions that may arise from it.
• / Internal reports: The data provided for internal reports will be kept as long as you do not request the deletion of your data, this purpose persists, you do not object their processing and, once this purpose it has ended, during the limitation period of the legal actions provisions that may arise from it.
• / LaLigaSports TV personalised recommender: The data provided for LaLigaSports TV personalised recommender will be kept as long as you do not request the deletion of your data, this purpose persists, you do not object their processing and, once this purpose it has ended, during the limitation period of the legal actions provisions that may arise from it.
• /Push notifications on the Platform's content: The data provided for push notifications on the Platform's content will be kept as long as you do not request the deletion of your data, this purpose persists and, once it has ended, during the limitation period of legal actions that may arise from it.
• / LaLiga commercial communications: The data provided for LaLiga commercial communications will be kept as long as you do not request the deletion of your data, this purpose persists, you do not object to the given consent and, once this purpose it has ended, during the limitation period of the legal actions provisions that may arise from it.
• / Preparation of simple profiles: The data provided for preparation of simple profiles will be kept as long as you do not request the deletion of your data, this purpose persists, you do not object their processing and, once this purpose it has ended, during the limitation period of the legal actions provisions that may arise from it.
• / Preparation of exhaustive profiles: The data provided for preparation of exhaustive profiles will be kept as long as you do not request the deletion of your data, this purpose persists, you do not object to the given consent and, once this purpose it has ended, during the limitation period of the legal actions provisions that may arise from it.
• / Communications from your favourite Football Team and third parties: The data provided for communications from your favourite Football Team and third parties will be kept as long as you do not request the deletion of your data, this purpose persists, you do not object to the given consent and, once this purpose it has ended, during the limitation period of the legal actions provisions that may arise from it.

To which recipients will your personal data be communicated?

• (i) LaLiga:

Your personal data may be communicated to other people or companies to be used for their own purposes provided that you give us your consent by checking the box provided or for the service you request. In this regard, we hereby inform you that your personal data will be communicated to third parties as explained in the section “Why do we process your personal data?”

• / LaLiga will communicate the personal data, whether declared or inferred in the Platform, (identified in the section Where do we get your personal data from? ) to the affiliated football clubs which form part of the LaLiga Ecosystem with the purpose of allowing you the access to their assets and have the same fan profile in the whole ecosystem. All of this will be possible provided that you are a registered user of any of the assets for which said clubs are responsible for, in accordance with the privacy policies of the assets of each club and based on the consent which you have granted them. The legal basis which legitimises this communication of personal data is that the processing is necessary for the execution of a contract in which the interested party is a party by virtue of the provisions of art. 6.1 b) of the General Data Protection Regulation, in particular, the performance of the services offered to users in the LaLiga ecosystem through LaLiga’s Single Sign-On, which are regulated in the terms of use of the Platform, and in the terms of the other assets which form part of said ecosystem. To learn more about LaLiga Ecosystem and which clubs form part of it, you may access the following link.
• / LaLiga may communicate your personal data, (e-mail and/or phone number) to your Favourite Team so they can send you commercial communications about their activities, products, services, competitions, offers and/or promotions.
  
  In this regard, we would like to inform you that your personal data will only be communicated to football teams in the first and second divisions of La Liga Nacional de Fútbol Profesional that have signed a partnership agreement with LaLiga. The following link, includes a list of the football teams that currently have an agreement with LaLiga that may send you commercial communications if you authorise us.
• / LaLiga may communicate your personal data (IDFA or MAID and hashed email) to third parties so that they can offer you advertising on their products and services, both in their own digital environments and in the Platform.
  
  In connection with the foregoing, we hereby inform you that your personal data will only be communicated to organisations that have signed an agreement with LaLiga and/or use DMP technology to share target audiences. The following link, includes a list of the organisations that currently have an agreement with LaLiga that may process your data for the purposes indicated above if you authorise us.

Likewise, LaLiga may provide personal data and any other user information when required to do so by public authorities exercising responsibilities that have been lawfully granted to them and in accordance with applicable regulations.

Similarly, some entities subcontracted by LaLiga could access the personal data and information as data processors or sub-processors in order to provide LaLiga with a required service, as stated in the different purposes in the section “Why do we process your personal data?” These service providers sign a contract that requires them to use your personal information solely for the provision of the services communicated in this policy.

• (ii) DSI: :

DSI will not communicate your personal data to third parties. However, DSI may provide personal data and any other user information when required to do so by public authorities exercising responsibilities that have been lawfully granted to them and in accordance with applicable regulations.

Similarly, some entities subcontracted by DSI could access the personal data and information as data processors or sub-processors in order to provide DSI with a required service, as stated in the different purposes in the section “Why do we process your personal data?” These service providers sign a contract that requires them to use your personal information solely for the provision of the services communicated in this policy.

What are your rights when you provide us your personal data?

We hereby inform you that you can exercise your rights of access, rectification, objection, erasure, portability and limitation to processing with LaLiga or DSI at any time.

What do your rights as a user consist of?

• / Right of access: you have the right to obtain confirmation as to whether LaLiga or DSI process your personal data, as well as to access such data.
• / Right of rectification: you can request either entity to modify or rectify personal data that is inaccurate.
• / Right of erasure: you can request either entity to delete your personal data.
• / Right of limitation to processing: In certain circumstances, you can request the processing of your data to be limited, in which case, it will only be kept for the exercise or defence of claims.
• / Right of objection: you can object to the processing of your data for the purpose you specify. LaLiga or DSI will cease to process the data, except for compelling legitimate grounds, or for the exercise or defence of possible claims.
• / Right of portability: if the Platform allows for it, you can exercise the right of portability of your data, in a structured, commonly used and machine-readable manner, and to transfer the data to another data controller.

How do I exercise my rights?

By sending an email to: lopd@laliga.es. Exercising your rights is completely free of charge.

Likewise, you can revoke the consent given or object to the data processing based on legitimate interest at any time by following the procedure set out in the different communications you receive from LaLiga, through the Subscription Centre found on the Platform's menu, or by sending an email to: lopd@laliga.es.

The objection to a particular purpose or the revocation of consent given will not affect your use of the app or the legality of the processing prior to the objection or revocation of consent.

On the other hand, if you have signed up for the Platform through social media or a similar service, you can exercise your right to erase your data by deactivating the “LaLiga Ecosystem” service in the services connected to your social media profile. Please see the conditions for each service for more information:

• Google: https://myaccount.google.com/permissions
• Facebook: https://facebook.com/help/218345114850283
• Apple: https://support.apple.com/es-es/HT210426

Finally, if you believe that you have failed to obtain satisfaction in the exercise of your rights, you are not happy with how your personal data has been processed or if you want to access the essential aspects of the joint responsibility agreement signed between the parties, please don't hesitate to contact the LaLiga and DSI data protection officer at dpo@laliga.es or, where relevant, file a complaint with the Spanish Data Protection Agency (AEPD) through its website www.aepd.es

Are there any kinds of restrictions?

LaLiga and DSI hereby inform you that you need to be at least 14 years old to use and, where appropriate, sign up to the Platform, and 18 years old to access the paid services offered through it.